Thoughtfully Designed Branding and Packaging
Kip Sleepwear is a premium sleepwear brand founded by Natalie Marshall. The brand focuses on high-quality, comfortable pieces, including monogrammable pajamas in premium cotton, stretch fabrics, and cashmere. Drawing from Marshall’s British heritage, Kip partnered with Kargo Packaging for a full rebrand, including logo design, brand concept, and new packaging.
The Challenge
Kip wanted to evolve into a more modern and elevated brand in the luxury sleepwear market. The new identity needed to reflect the founder’s British background while remaining contemporary. The packaging also had to:
Improve the gifting experience and the customer journey from first touch to unboxing.
Hold its own beside high-end brands on luxury retail shelves.
Stay functional and sustainable while delivering clean design and considered textures.
The Solution
Kargo Packaging provided a complete branding and packaging solution. This included a new logo, updated brand concept, and a cohesive set of packaging materials.
- A modern, timeless logo that incorporates subtle British influences.
- A packaging collection using cream-toned boxes, ribbons, embossed seals, and custom tags.
- Design that supports Kip’s complimentary monogramming and keepsake gift boxes on sleepinkip.com.
Special Details
Materials: High-quality, sustainable materials with subtle textures for a premium tactile feel.
Design Approach: Minimalist and elegant, with clean lines that align with the brand’s identity.
Cultural Elements: Subtle references to British heritage that add depth to the brand story.
The Kargo Approach
Design
Kargo approached the project with a focus on creating a cohesive brand experience. From the logo to the packaging, every element was designed to reflect Kip’s values of quality, comfort, and sophistication. The result is a brand that feels both modern and timeless, with a touch of British charm.
Function
The packaging was designed to be both beautiful and practical. It protects the product during shipping, enhances the unboxing experience, and adds value as a gift. The use of sustainable materials ensures that the packaging aligns with Kip’s eco-conscious ethos.
Impact
The rebrand and new packaging have helped Kip Sleepwear differentiate itself in the market. The cream boxes, ribbons, and custom details create a strong unboxing experience that complements the brand’s products and supports its presence in retailers such as Nordstrom and Bloomingdale’s.